Kate Hudson is the founder of Fabletics athletic wear. Fabletics is a company that is going up against Amazon. Amazon is a company that presently holds 20% of the fashion e-commerce market, but Kate Hudson has been able to gross $250 million within three years of starting her business. Fabletics is a company that offers a subscription method to sell clothing to customers. Fabletics keeps its clothing at a reasonable price, and it has a large amount of loyal customers.
Fabletics is also an inspirational brand, and they realize that quality and good customer service are the most important things when it comes to a brand, because customer loyalty is really key. Kate Hudson and her Fabletics company came up with an great strategy to maintain customer loyalty, and their strategy has been working amazingly. Currently Fabletics has 16 stores that are located in places like Illinois, Florida, California, and Hawaii. Fabletics has been able to soar above the markets, because they allow their members to purchase clothing both online and in the stores. Around 50% percent of the people that go into the Fabletic store are already members, and 25% of the people that leave the store leave with a membership.
Fabletics is a company that customizes its service to best fit the needs of its customers. Fabletics is able to offer their members the most trend setting clothing, and they are also able to offer their members great work-out clothes at about half of the amount of regular retail. Fabletics realizes that it is much more easy to give their clients what they want if they know their taste. By using the reverse-showroom strategy, Fabletics is able to build a good relationship with their customers online, so Fabletics already knows the type of clothing that they will like when they go to the stores.
Fabletics was an idea that Kate Hudson had. She found that there was a lack of quality workout clothing that was affordable for women. She got with some good business planners, and she came up with the business model that Fabletics uses today. Hudson began to sell her clothing online, and she was able to get some great customers. Word got out about Fabletics, and now it is a booming business. Kate Hudson never expected her brand to grow to what it is today, but through good business strategies and hard work, she had been able to create a well known brand.