Being a leader in Brazilian media, Duda Melzer is probably a name known by most people. If not, he’s a great leader worth studying. At 45 years old, he’s the CEO of two family based media companies, and a widely recognized entrepreneur internationally. The companies that Duda heads are Grupo RBS and e.Bricks Digital and e.Bricks Ventures. Grupo RBS is known for traditional media such as news, radio, and television. e.Bricks (Digital and Ventures) are the digital media component, which focuses on online media and advertising. Duda Melzer’s background makes him the perfect leader for each type of business.
Grupo RBS was started by Duda Melzer’s grandfather Mauricio Sirotsky Sobrinho. After his passing in the 1980’s, Duda’s uncle Nelson Sirotsky took over as the leader. Duda prepared for the role by working in the family business and making his education a priority. He graduated from college in Brazil with a business administration degree. He then went on to earn an MBA from the prestigious Harvard University. Equipped with many contacts in the business world, and gaining career experience in the US, he then moved on to take over as the leader of his family’s business. Visit Clicrbs for more info.
Eduardo Sirotsky Melzer came back to the family business with experience as a leader in media and experience in finance. His expertise in these areas made it clear that he was ready to advance the agenda of Grupo RBS to include digital media. Not only did he create the e.Bricks brand for online media, but also to provide venture capital funding to offline businesses. This plan worked out incredibly well and provided an opportunity to advance Brazilian business and Duda’s company as well. To date, the e.Bricks companies have provided over 300 million in funding to selected businesses. It’s easy to see why there’s such extensive list of accolades given to this younger Brazilian entrepreneur.