The Astonishing Success of Lori Senecal

Lori Senecal started working at Crispin Porter and Bogusky serving as their Global Chief Executive Officer on March 2015. Additionally, during the same year, Lori became the Director of Advertising Council Inc. Over the past years, Lori Senecal has served at various leading firms. She has worked at Coca Cola serving as their Global Accountant Director. Besides, she has also served at Applebee’s, Xbox, and Molson. Moreover, Lori has worked at Nabisco, Staples, and InBev. Furthermore, she also served as the Chief Marketing Officer of a firm called DDB Worldwide Communications Group Inc. Later she was given the responsibility of managing the Sales and Marketing branch of the firm. She worked at DDB Worldwide Communications Group Inc. from the year 2005 to 2008.

According to GC Report, before her endeavor, Lori Senecal did her studies and earned a degree in sales and marketing. In the year 2003, Lori Senecal utilized her innovation expertise and established TAG Ideation (a marketing program involving both young and adult persons). During her tenure, Lori Senecal has had an immense experience in matters related to multinational accounting and data analysis. Because of her crucial ideas in the making of TAG Ideation, McCann Erickson Worldwide (a division of McCann Worldgroup Inc.) offered her the role of a Co-Managing Director of the New York based TAG. Later, due to her hard work and determination, McCann Worldgroup Inc. chose Lori Senecal to serve as their Executive Vice President. Furthermore, she was also named as their Accountant Management Director.

During her career, Lori Senecal has been awarded various awards due to her hard work and overwhelming skills. In 2013, she was granted the Quantum Leap Award. The award was given to her during the Ad Week New York Game Changer Awards. She received the award due to her impressive innovative skills and leadership qualities. Besides, in 2014, Lori Senecal was chosen as the female to watch in the field of advertising. Because of her immense expertise, many employers who bring to her projects are always assured that she will deliver an excellent work. Recently in 2017, she was honored the Most Creative People in Business by the Fast Company (


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