The Astonishing Success of Lori Senecal

Lori Senecal started working at Crispin Porter and Bogusky serving as their Global Chief Executive Officer on March 2015. Additionally, during the same year, Lori became the Director of Advertising Council Inc. Over the past years, Lori Senecal has served at various leading firms. She has worked at Coca Cola serving as their Global Accountant Director. Besides, she has also served at Applebee’s, Xbox, and Molson. Moreover, Lori has worked at Nabisco, Staples, and InBev. Furthermore, she also served as the Chief Marketing Officer of a firm called DDB Worldwide Communications Group Inc. Later she was given the responsibility of managing the Sales and Marketing branch of the firm. She worked at DDB Worldwide Communications Group Inc. from the year 2005 to 2008.

According to GC Report, before her endeavor, Lori Senecal did her studies and earned a degree in sales and marketing. In the year 2003, Lori Senecal utilized her innovation expertise and established TAG Ideation (a marketing program involving both young and adult persons). During her tenure, Lori Senecal has had an immense experience in matters related to multinational accounting and data analysis. Because of her crucial ideas in the making of TAG Ideation, McCann Erickson Worldwide (a division of McCann Worldgroup Inc.) offered her the role of a Co-Managing Director of the New York based TAG. Later, due to her hard work and determination, McCann Worldgroup Inc. chose Lori Senecal to serve as their Executive Vice President. Furthermore, she was also named as their Accountant Management Director.

During her career, Lori Senecal has been awarded various awards due to her hard work and overwhelming skills. In 2013, she was granted the Quantum Leap Award. The award was given to her during the Ad Week New York Game Changer Awards. She received the award due to her impressive innovative skills and leadership qualities. Besides, in 2014, Lori Senecal was chosen as the female to watch in the field of advertising. Because of her immense expertise, many employers who bring to her projects are always assured that she will deliver an excellent work. Recently in 2017, she was honored the Most Creative People in Business by the Fast Company (


Lori Senecal Announces Future Retirement Focusing on Development of the Next Generation Leadership Team

The name Lori Senecal stands out in the marketing and advertising industries as one of the top global leaders in the 21st Century. Her career started working as Global Chief Innovative Officer for McCann Worldgroup and president of McCann Erickson’s New York office. Later, she joined KBS serving as its president and Global Chairman, and recognized was helping the agency with national and international growth. Presently, she’s serving as Global CEO at CP+B accomplishing much success for the agency, including winning large accounts and worldwide expansion. Senegal made an announcement, on May 18th, 2017, plans to retire from her role as Global CEO the end of this year. More details can be found on Adweek.

In a formal statement to Adweek, Lori Senecal said she is developing the next generational leadership team with the help of her partner, Chuck Porter. Between now and the end of December, the partners will be prepared for transitional leadership change. The new generation leader they selected to serve as president at CP+B West, which includes offices in Los Angeles and Boulder is Danielle Aldrich. Lori Senecal and Aldrich are recognized by the agency for winning big accounts, including Hersey’s and American Airlines. The new role for Danielle represents the hard work she has dedicated to CP+B in meeting challenges with creative solutions.

Lori Senecal accomplishments at KBS and McCann Erickson are recognized by Crain’s, AdAge, and AWNY Game Changer Awards. She was placed on AdAge’s List of Standout Agencies, three years, consecutively, and one of the Women to Watch, in 2015. While serving as CEO for CP+B, the agency grew to 10 international offices, tremendous growth within a two-year period. Lori led the agency to be recognized by Advertising Age as the Creator Innovator of the Year and landed an award for herself as one of the top four Agency Executives to Watch, in 2016. Lori’s works, including leadership and guidance at CB+C and other marketing and advertising agencies have made her one of the most recognizable female professionals in the industry.