The name Lori Senecal stands out in the marketing and advertising industries as one of the top global leaders in the 21st Century. Her career started working as Global Chief Innovative Officer for McCann Worldgroup and president of McCann Erickson’s New York office. Later, she joined KBS serving as its president and Global Chairman, and recognized was helping the agency with national and international growth. Presently, she’s serving as Global CEO at CP+B accomplishing much success for the agency, including winning large accounts and worldwide expansion. Senegal made an announcement, on May 18th, 2017, plans to retire from her role as Global CEO the end of this year. More details can be found on Adweek.
In a formal statement to Adweek, Lori Senecal said she is developing the next generational leadership team with the help of her partner, Chuck Porter. Between now and the end of December, the partners will be prepared for transitional leadership change. The new generation leader they selected to serve as president at CP+B West, which includes offices in Los Angeles and Boulder is Danielle Aldrich. Lori Senecal and Aldrich are recognized by the agency for winning big accounts, including Hersey’s and American Airlines. The new role for Danielle represents the hard work she has dedicated to CP+B in meeting challenges with creative solutions.
Lori Senecal accomplishments at KBS and McCann Erickson are recognized by Crain’s, AdAge, and AWNY Game Changer Awards. She was placed on AdAge’s List of Standout Agencies, three years, consecutively, and one of the Women to Watch, in 2015. While serving as CEO for CP+B, the agency grew to 10 international offices, tremendous growth within a two-year period. Lori led the agency to be recognized by Advertising Age as the Creator Innovator of the Year and landed an award for herself as one of the top four Agency Executives to Watch, in 2016. Lori’s works, including leadership and guidance at CB+C and other marketing and advertising agencies have made her one of the most recognizable female professionals in the industry.