Everyone over a certain age recalls how lip balm has always been packaged as a small tube designed to push the lip balm out in a circular stick. Chapstick® is known for its small cylinder tube of lip balm that delivers soothing lotion to dry, cracked lips easily. Blistex is another Well known company that follows Chapstick’s® lead in providing soothing lip balm in simple and easy to use cylinder tubes.
Seven years ago Sanjiv Mehra and Jonathan Teller teamed up with Craig Dubitsky to change the packaging to get away from what they considered was too clinical. Dubitsky soon left the organization for other endeavors. They would name their new organization Evolution of Smooth or EOS (https://evolutionofsmooth.ca/) to attract a new market that was willing and eager for a change.
Coming up with the orb design did take some time and effort but was well worth it. The testing of the product with its new packaging was a huge success. For some it was an innovation that had been waiting to happen for a long time. The younger generations especially took to the orb packaging and enjoyed the wide variety of flavors such as grapefruit and honey dew.
The founders’ main focus in the beginning was women who seemed to really latch onto the product in droves. Men still preferred the basic tube that companies like Chapstick® and Blistex still produce. Women really loved the orb packaging and the way that the lip balm engaged all five senses. Their tagline would soon read “the lip balm that makes you smile.” Millennial women are now their focus.
With over one billion unit sales per week, EOS has proven that this new innovation is a hit. EOS has created a good niche market for this innovative lip balm for years to come. EOS products are available on Costco, Walmart and Target Stores. Online purchase can be done thru Amazon and eBay,