The Magnises card is an elite membership, discount and rewards card unlike anything else on the market. A single swipe of this card will earn the holder discounts at popular clubs and bars or invitations to getaways and private concerts. Members do not get these cards for free. An annual $250 fee is charged to each member, but the value of the opportunities and discounts on luxury entertainment more than covers the cost.
The company that provides the card and arranges the deals is the brainchild of twenty-something entrepreneur Billy McFarland. Born in New York and raised in New Jersey, Billy began his business career at the early age of 13 when he founded an online business that matched designers with clients.
According to Forbes, Billy McFarland cut his college education short when he upgraded his online endeavors to add Spling. This unique website transforms text links into graphic mosaics on virtual bulletin boards. The company was established in 2010 and McFarland is still involved as the CEO.
Magnises officially launched in 2014 and today it has thousands of loyal members. The card is available to New York and Washington, D.C. residents and focuses its events and discounts on the neighborhoods surrounding these clients.
The company was designed for upwardly mobile and active millennials and chooses events and destinations that appeal directly to them. McFarland is expanding the Black Card areas to include Boston and New York and is planning to continue building more private member clubhouses and increasing the available regions over time.